Web design and development.
The right design for your visitors, the right development for you and your business.
What is website design?
To put it simply, website design is the aspect of your website which visitors will look at and interact with.
The design includes the best choice of colours, fonts, animation and images to reflect not only your products / services, but also the audience you wish to attract.
The design process.
A website needs to look pleasant on the eye, and be easy to use. The term ‘UX/UI’ is associated with web design – User Experience and User Interface.
If the User Experience – clear and readable text, complimentary colours and images – is welcoming, the website visitor will warm towards your products / services.
Similarly, if the User Interface, such as menus, buttons and forms are easy to use, your website visitor will be impacted positively and is therefore more likely to be interested in your products / services.
In addition to this, your website needs to look good and work smoothly on mobile devices as well as tablets and larger (laptop / PC) screens. One single design is not enough for a website. At least three sets of designs are required to make a website truly device responsive.
Combined, these factors will help you achieve your website goals.
What is website development?
Website development is the work that is involved in creating a website… the bits your visitors don’t see.
The work can range from a ‘simple’ singe static page to more complex areas such as a web-based applications, e-commerce, social media platforms and much more.
Website development also includes (but is not limited to) technical SEO, markup, coding, use of Content Management Systems (CMS) so changes in content can be made easier, server optimisation, content optimisation and lots more.
Each website created is unique in requirements. There will always be ‘static’ areas, such as company/brand name, logo, phone number, email address, physical address, etc. However, you may wish to regularly change aspects of your website, such as a menu, products for sale, team biographies, recent projects, events, etc.
Before creating your site, it’s always good to differentiate between static and non-static content, so that the website development can incorporate these aspects.